The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. Cleveland -- 35.19 7. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? Zach has been FootballScoop's national columnist since 2012. The Manningcast will be back for NFL Week 8, with the New York Giants facing the Kansas City Chiefs. TV ratings of major. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washingtons new cornerback, Josh Norman, helped lead the team to ninth place in the category. Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. Seattle -- 31.419. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. 2) Week 6 single Sunday game [Fox] does not have viewer numbers posted, so used an estimate. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. The past 11 World Series games drew a combined 105 million viewers. You should be able to go to the next page. To join our email list and get notified when we launch the 2023-24 NFL section (probably late May), register for a free account. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. The Chargers were knocked out of playoff contention in the seasons final game. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. Philadelphia -- 25.4116. As we gear up for the 2022 NFL season, we present to you Madden NFL 23's official ratings for all 32 teams. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. Green Bay Packers (1966) Overall Record: 14-2; Pro Bowlers: 8; Super Bowl I champion The NFL remains on top in a down year, and The CW's 'All American' is the only series to increase both its total audience . We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". For week 16 2020, there was no early DH game on Fox? ESPN's Monday Night Football saw an increase of 16% over the 2020 regular season, leading the way as all NFL regular-season games saw a 10% boost in TV ratings year over year. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. Keep in mind these are average ratings. Moving forward, the NFL may attempt to feature teams like the Cowboys, New England Patriots and Green Bay Packers to aid ratings for the SNF opener. Required fields are marked *. NFL TV ratings also have an impact on other things related to league operations. Same time period in 2019: 957.0M, 7.3% decrease through the first 11 weeks in viewers from 2019. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. The Dallas Cowboys accounted for five of the top 10 ratings. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. While it was a dip from the Bills-Chiefs Week 5 game, that is partially due to the absence of Russell Wilson. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. So much interest. It started out as nothing more than a niche event for the most hardcore of fans. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVI and the Los Angeles Rams winning their first-ever title in Southern California, to the massive numbers in the early week of the new season. Week 4 proved to be especially strong for the league. Also of note, Monday Night Football had its most-watched season opener since the year 2000. The Finals in that . Cleveland -- 35.197. On the down side, the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. [stnvideo key="IAwLfFE38G . Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Better yet, the 21 most-watched shows on TV since September 9 have all been NFL games. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. According to Sports Media Watch, the broadcast on NBC averaged 5.48 million viewers with a total of 5.7 million when Including streaming services not accounted for by Nielsen. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. Sure all comparisons are to the similar weekend last season. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. Dallas -- 29.55 10. It's been proclaimed the most exciting two minutes in sports. The MLB, on the other hand, made $9.46 billion in revenue last season, up 4.8% from the prior season when they made a total of $9.03 billion. Seattle -- 31.41 9. Ourand noted that the rating figure doesnt include out-of-home viewing. Ourand noted that the rating figure doesnt include out-of-home viewing. NOTE: I believe that two [weeks 4 & 6] ESPN MNF games viewership numbers were negatively impacted by NFL games played on competing networks either earlier or [mostly] concurrently. Plug in the simple phrase 'NFL' and you'll get the top-ten things that term applies to most frequently. Assessing every team's starting QB. Competing against the Winter Olympics certainly didnt help. The Bills-Rams game averaged 19.54 million viewers per minute. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Please turn on JavaScript and try again. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. It was an ugly game, but the intrigue and the close score kept an audience around. And multi-season dynasties get a boost in the rankings over teams that rose and fell quickly. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. Round 1 of the 2022 NFL Draft averaged 10.03 million viewers with a 5.6 rating. Typically, that figure is significantly higher than the average viewership listed here.). Monday night in week 1 had only one game vs the usual two MNF games in week 1. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. CBS topped the charts in Week 2 of the NFL season with more than 27 million viewers for its late Sunday window, the NFLs largest Week 2 audience since at least 2000. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. Its the second-largest audience for the National Football League since 2015. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. Viewers: The number of viewers aged 2+ viewing the game in the average minute. Can you explain the meaning behind the +/- for the rating and the viewers? https://twitter.com/CBSSportsGang/status/1564618648429395974?s=20&t=d__mH136DLpY8AHYzlBHaQ, NFL trade rumors: Latest on Aaron Rodgers, Tee Higgins and more, Top NFL free agents of 2023: From 1-400, Derek Carr, Bobby Wagner join growing market, Bold sports 2023 predictions: Future for Nets, Yankees, Tom Brady, Shohei Ohtani, Super Bowl and more, New York Giants vs Dallas Cowboys game sets NFL regular-season viewership record, Pro Football Hall of Fame 2022: Class of inductees, how to watch and more, NFL reportedly generated record-setting $11 billion in national revenue last season, NFL Sunday Ticket: Pricing, how to buy, and its future, 2023 USFL teams, coaches, and star players, Predicting NFL playoff bracket and Super Bowl 2024 winner, most-watched NFL Wild Card Game since 2015, Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener, the NFLs highest-paid player in 2021 in Prescott, the Wall Street Journal reported this past weekend, Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. Things didnt get much better the next day. The global situation disrupted every single sporting event in the US, not just the NFL's precious TV ratings. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, The NFLs three Thanksgiving Day games delivered record audiences, hit a season-low for an unappealing NFC South dud, and posted its first year-over-year decline of the season, each scored strong numbers in Week 5 of the NFL season, topped the charts in Week 4 of the NFL season, FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, the NFLs largest Week 2 audience since at least 2000, with Titans-Bills the least-watched game ever in the MNF package, Amazon started its Thursday night run with a stronger audience than expected, Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season. Its the second-largest audience for the National Football League since 2015. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. The four-win New York Jets actually saw a TV ratings increase of 8%, but their 7.12 local rating is the leagues lowest. Said game peaked at 50.23 million viewers toward the end. That's the question that faced us as we put together this year's ranking of all 32 NFL teams based on talent under 25 years old. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. 2023 Leaders Group. Houston Texans. You have 2 All Access articles remaining this month. Both teams saw 14% drops in their local TV ratings this season. For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. For the Dallas Cowboys, individual rankings didnt matter much, as the team finished no less than second in four out of five categories (with a field goals worth of No. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. The 2021 NFL regular season averaged 17.1 million viewers (TV and Digital) the highest regular-season average since 2015 and up more than 10% from 2020. Meanwhile, Thursday Night Football scored a multi-month high of Titans-Packers. The Nielsen Media Exposure ranking measured all 32 teams in five categories during the 2015-16 season: local TV ratings, national TV ratings, national appearances, social impressions (Nielsen Twitter TV Ratings) and monthly unique audience to official team websites. It marked the smallest audience for Rounds 2-3 since the 2018 NFL Draft (4.79 million). That's a 38% decrease . Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . For programs on ESPN and ESPN2, streaming through the ESPN app and ESPN.com is also included. This site has focused on the up-and-down NFL TV ratings for the 2020 season. 2021 @NFL Regular Season. 1. The lowest since 2007. Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season, averaging a 12.3 rating and 23.3 million viewers (25 million including additional streaming data not tracked by Nielsen). In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Two quarterbacks, both younger than 27, combining to generate 820 yards, eight touchdowns, and zero turnovers. Numbers obtained from various sources, including network PR, ShowBuzz Daily and Programming Insider. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). delivered the largest audience of Week 18, scored the NFLs largest singleheader audience in seven years, outdrew all three of the NFLs Christmas Day games. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. In fact, four out of the top 10 teams in the Exposure Ranking analysis didnt even make the playoffs last season. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. The AFC East champion Buffalo Bills had the league's highest local TV rating, with a 47.16, edging out last season's local TV champ, the Kansas City Chiefs (45.28). 101.1 million television viewers tuned in on NBC and Telemundo. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. It was an ugly game, but the intrigue and the close score kept an audience around. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. Yeah, the NFL still tops the sports world in terms of popularity. Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Minnesota -- 28.89 11. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. More changes will come, but its unlikely any of it makes a difference. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. . To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). Here are the full ratings and viewership numbers for the primetime games in Week 9. Mario Cristobal continues to replenish the Hurricanes' staff. Thanks for the reminder. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. 1 sport in the United States. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. The largest Week 1 total since 2016. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. Dallas -- 29.5510. This just goes to show us that the NFL is still Americas pastime. Amazons Thursday Night Football narrowly avoided a season-low opposite the World Series. Just makes more sense to list what the primary game telecasts were than to include all of them. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. 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