pZ^IM$[I*v Prospective students apply for admission to begin the program in the summer term. endstream endobj startxref When attempting to . 59 0 obj <> endobj A minimum cumulative GPA of 3.00 is required for graduation. Media, Mass Communication and Journalism. Looks like that page is missing. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. If you're curious about how data informs . %PDF-1.7 ` pPh=\kv)YL Vf`Ar \4 1 0 obj 94 0 obj <>stream In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. 735 0 obj <>stream endobj Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. ** If not completed as a required course. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Open only to juniors and seniors. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. 4 0 obj ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Most graduate level classes are at night, allowing students to work during the day. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. registration begins 3/1 . %PDF-1.5 % Prerequisite: BUAD 307 or MKT 385x. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. )b"4F\> =b'/a(h{S~| B)t Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Open only to sophomores, juniors and seniors. endstream endobj 139 0 obj <>stream a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. 2 0 obj 169 0 obj <>stream <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> endobj The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU 3 0 obj Contact: We would love to tell you more about all things that SAC does. Examination of strategic decision making in marketing channels. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. % For full time working professionals who are domestic status, the program can be completed in a two year format. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Work with R&D organization to design a new product or technology. Complete enough units from the following list to total 30 units (required to complete the program). Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. endstream endobj 137 0 obj <>stream Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Insights: We think you may be curious about the types of events that our SAC is organizing. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. endobj The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Learning Objectives Upon successful completion of this course, students will be able to: 1. f0H:L`x ! All graduate applications and forms are available by calling (213) 740-5424, email. Issues about why new products fail and how brand images are managed in the marketplace are discussed. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Proposal, data collection, analyses, and written report. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Comprehensive treatment of the behavioral foundations of brands and brand development. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives They can take an additional two full-term courses at no extra charge. Graded CR/NC. <> Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Log in to web registration. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. stream Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. 2 0 obj 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Exploration of alternative branding strategies and marketing tools for brand development. Did you find what you needed today? View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. %PDF-1.5 Prerequisite: BUAD-307 or MKT-385x. Students are required to take 30 units to graduate. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Graded CR/NC. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream 3 0 obj Prerequisite: BUAD 307 or MKT 385x. %PDF-1.5 % In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Ready to register for classes? Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. The Columbia Advantage 01 Academics hbbd``b` 132 0 obj <> endobj You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- ?=~B,7~?B_ The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO . endobj N31a\nZ{ The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Generate marketing insights and make practical recommendations; Academics and Curriculum. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. %PDF-1.5 % Open only to Doctoral students. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. For more information about this program please fill out THIS FORM. 4 0 obj The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. <br><br> Graduating from . Computer Application and IT International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. (Curricular Practical Training.) xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA <> 125 0 obj <>stream The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Seminar. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. 00o@,VvX`'lt043510n`fhxaL& BUSINESS (GRADUATE) - Business students may register using USC Web Registration. endstream endobj 138 0 obj <>stream * Must be taken in the first term/semester or prior to admission. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. % 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. %%EOF The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Course Description Let us know by taking a short survey. Provides experience in a student managed product team. 102 0 obj <> endobj Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . fu. bmP"]_CLL`]@Mg`x 8 Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. GMAT or GRE scores are required. - Strong desire to learn and think critically and innovatively. Proposal, research and written report/paper required. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . stream dNdn. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. stream The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo cJdk VHe0V;WVi Brilliant marketing is at the core of turning potential customers into loyal brand advocates. endobj <> To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Exposure and Mentorship From Experts in the Marketing Field. - Personal commitment throughout the program. 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